«Gift Island» – an innovative retail concept of selling greeting cards, gifts and gift wrap, which we created and successfully launched first time in Russia.
- Allows optimally present a full assortment of greeting cards, gift bags, gift wrap, calendars, mugs, magnets and other gift products in one retail space.
- Thanks to the easy navigation and good merchandizing helps the customers to find a cards and gifts they need.
- Increases sales by several times.
- Could be transformed for any retail space to use it in the most efficient way.
- Attracts customer’s attention by a stylish design and stimulates purchases, also the repeated ones.
- The first Gift Island was opened on the 23rd of March 2018 in the Central Moscow Book Store.
- Now Gift Islands are opened in the 6 largest hypermarket chains: Globus, Auchan, Karusel, Perekrestok, O’KEY, Magnit.
- Today Gift Islands are already in 22 cities in Russia and in Minsk, Byelorussia.