When creating “Apricot,” we wanted it to be more than just greeting cards — a moment you can hold in your hands, feel, smile at, and remember.
We imagined a card in someone’s hands. What will it tell? What emotion will it evoke? Soft colors, vibrant illustrations, unique elements — all of this helps create a story, emotions, feelings.
With each design and wish, we wanted to express character and atmosphere. That’s how the very bright “Apricot” came about: “tasty,” playful, tender, dreamy, and very funny. Such greeting cards you want to hold, examine, and most importantly — give as gifts.
Breaking traditions, we chose an unusual square format. It’s not only original but also emphasizes the uniqueness of “Apricot,” as if saying: “This is not an ordinary card, but something special.”
Then came the paper gift bags “Apricot” — bright, beautiful, expressive, unexpected, without analogues on the market.
“Apricot” is about the atmosphere that stays in memory, about love and about us.
Always with love and always with you — “Art and Design.”